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HSN or Zumub for vegan protein: which is better value per kg

The short answer. For vegan protein, HSN lists 10 products and Zumub another 7. By price per kg, HSN’s median is €17.90/kg and Zumub’s is €12.98/kg. The highest scoring across both catalogues is HSN Essential Series Proteína de soja aislada 2.0 2Kg from HSN, with 88 out of 100 at €9.22/kg. Neither has products at verification level 4: for vegan protein the ceiling today is a lab report published by the brand itself, and that is not a certification.

Both stores measured on the same criterion: price per kg and certification verification level. There is no overall winner because there isn’t one: one can win on price and the other on certification, and here you see both separately.

† Some links are affiliate links — they do not change the ranking

Some store links are affiliate links: if you buy through them, this site may earn a commission at no extra cost to you. It changes nothing in the ranking: the score is computed beforehand and without reading those links, and products with no affiliate programme appear exactly the same. How it is calculated.

Both stores at a glance

HSN

10 vegan protein products

€17.90/kgmedian

From €10.22/kg to €23.00/kg. 0 at verification level 4 and 3 at level 3.

Its best score: HSN Essential Series Proteína de soja aislada 2.0 2Kg, 88/100 at €9.22/kg.

Zumub

7 vegan protein products

€12.98/kgmedian

From €10.49/kg to €15.98/kg. 0 at verification level 4 and 0 at level 3.

Its best score: Zumub Proteína vegana (proteína de guisante) 4 Kg (2x 2 Kg), 76/100 at €10.49/kg.

HSN against Zumub, figure by figure

The same numbers for both

HSN and Zumub for vegan protein, with prices from October 31, 2026
FigureHSNZumub
Products compared107
Median per kg€17.90/kg€12.98/kg
Cheapest per kg€10.22/kg€10.49/kg
Dearest per kg€23.00/kg€15.98/kg
Best score8876
Level 4 (certification backed by a third party)0 of 100 of 7
Level 3 (the brand’s own lab report)3 of 100 of 7

The median is not the price you will pay. It is the midpoint of that store’s catalogue in this category, and it tells you whether a store is dear or cheap overall. For buying, the specific row in the table below is what counts.

What each tub contains

Median dose per serving

Price per kilo does not tell you how much active ingredient is inside the kilo. This table does: for each ingredient, the median dose per serving at each store and how many products reach the dose backed by studies (the same reference this site scores with).

Ingredients and dose per serving at HSN and Zumub, for vegan protein
IngredientHSNZumub
Plant proteinEvidence-backed dose: from 20 g per serving29.9 g10 of 10 contain it · 10 reach the dose—7 of 7 contain it · none publishes the dose

The dose is per serving, not per tub. A big tub with a short dose forces you to take two scoops to get the same, and then it lasts half as long: that is why the price per dose in the next section does not match the price per kilo.

Why one is cheaper than the other

Factor by factor, with both stores’ data

HSN costs 38 % more per kg than Zumub (€17.90/kg against €12.98/kg, medians of both catalogues). That difference does not come out of nowhere. These are the data that explain it, with each store’s figure alongside: pack size (median), different brands in the catalogue, with a published lab report (level 3 or 4).

Where the price difference between HSN and Zumub for vegan protein comes from
FactorHSNZumub
Cost of one effective dosePrice per kg and price per dose point to the same store, so the dose does not erase the label difference: Zumub is cheaper both ways.€0.528€0.325
Pack size (median)HSN sells bigger packs, and a big pack spreads the same tub, the same label and the same shipping over more kilos. Part of the price gap per kg is this and not a discount: comparing one store’s small pack with the other’s large one inflates the gap.2 kg1 kg
Different brands in the catalogueZumub mostly sells one brand, Zumub: 100 % of its catalogue in this category. HSN spreads its own across 3 brands. A store selling its own brand skips the manufacturer’s margin and can cut the price without touching the formula; a reseller pays that margin and passes it on, and in exchange carries brands the other does not sell.3 (60 % HSN Essential Series)1 (100 % Zumub)
With a published lab report (level 3 or 4)HSN publishes lab reports on more product pages. Testing a batch in a lab costs money and is passed on in the price: part of what you pay extra is the check that the tub contains what the label says. It is the only part of the premium you can read in a PDF.3 of 100 of 7
Median rating at the storeBased on 10,415 reviews at HSN and 4,998 at Zumub. These are the store’s own ratings, which is judge and party: they help spot a product that arrives damaged or tastes awful, not decide which formula is better.4.7/54/5

None of these factors is an accusation. They are medians of what each store publishes on its pages on the day prices were collected: where a page does not declare a figure, that store does not count in that row instead of counting as a zero. A specific product can contradict its store’s median, and that is what the full table is for. How all of this is calculated.

All 17 products from both stores

Filter by store to see only one

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Products sorted by score (recommended)
#ProductStore
01
HSN Essential Series Proteína de soja aislada 2.0 2KgBrand lab report · 6 flavours4.7 (3375) · 86 % active · 3/4 requirementslowest seenBest value
HSN+€3.99 delivery€18.45€9.22 /kg€10.72 /kg of protein88
02
HSN Essential Series Proteína de guisante aislada 2.0 2KgBrand lab report · 8 flavours4.6 (2857) · 75 % active · 4/4 requirementslowest seen
HSN+€3.99 delivery€20.45€10.22 /kg€13.63 /kg of protein84
03
Zumub Proteína vegana (proteína de guisante) 4 Kg (2x 2 Kg) · 3 flavours4.0 (1239) · 3/3 requirementspricey now
Zumubfree delivery€41.97€10.49 /kg≈ €13.11 /kg of protein76
04
Zumub Proteína Vegana (Proteína de Soja) 2 Kg · 3 flavours4.5 (14)good price
Zumub+€2.99 delivery€24.97€12.48 /kg≈ €15.60 /kg of protein69
05
Food Series Proteína de guisante texturizada 500g4.8 (63) · 82 % active · 1/1 requirementslowest seen
HSN+€3.99 delivery€8.95€17.90 /kg€21.83 /kg of protein64
06
HSN Sport Series Evopro vegan (mezcla proteínas premium) + DigeZyme® 2Kg · 3 flavours4.6 (333) · 75 % active · 3/4 requirements
HSNfree delivery€34.20€17.10 /kg€22.80 /kg of protein60
07
HSN Essential Series Proteína de cáñamo orgánico 2Kg · 54 % active · 0/1 requirements
HSN+€3.99 delivery€28.49€14.24 /kg€26.37 /kg of protein56
08
HSN Essential Series Golden protein vegan 2Kg4.8 (16) · 55 % active · 3/4 requirements
HSNfree delivery€42.69€21.34 /kg€38.80 /kg of protein54

17 products in this table

Questions about HSN and Zumub for vegan protein

Answered with the data on this page

HSN or Zumub for vegan protein?

On price per kg, Zumub: its median is €12.98/kg against €17.90/kg at HSN, which is 38 % dearer. The median does not decide on its own: most of the rest of the mark is certification, and there HSN has 0 products at level 4 and Zumub has 0.

Which is the cheapest vegan protein across the two stores?

HSN Essential Series Proteína de soja aislada 2.0 2Kg from HSN, at €9.22/kg (2000 g pack for €18.45), at verification level 3 out of 4.

Why don’t HSN and Zumub cost the same?

HSN costs 38 % more per kg than Zumub (€17.90/kg against €12.98/kg, medians of both catalogues). That difference does not come out of nowhere. These are the data that explain it, with each store’s figure alongside: pack size (median), different brands in the catalogue, with a published lab report (level 3 or 4). Price per kg and price per dose point to the same store, so the dose does not erase the label difference: Zumub is cheaper both ways. HSN sells bigger packs, and a big pack spreads the same tub, the same label and the same shipping over more kilos. Part of the price gap per kg is this and not a discount: comparing one store’s small pack with the other’s large one inflates the gap.

Which of the two stores scores better?

HSN Essential Series Proteína de soja aislada 2.0 2Kg from HSN, with 88 out of 100. The score is 35 % price per kg against the cheapest in the category, 35 % verifiable quality (certification, purity and additives), 20 % the category's own requirements and 10 % the buyers' rating at the store, and it is computed without looking at affiliate links. Prices from October 31, 2026.

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