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Amazon or Holland & Barrett: which is cheaper across 8 categories
Amazon71Holland & Barrettacross 8 categories both of them sell
The short answer. Of the 8 categories both sell, Amazon has the lower median in 7 and Holland & Barrett in 1. Across the whole catalogue, Amazon sits 6 % below the market median and Holland & Barrett 61 % above.
No store is cheap at everything. This page does not name a winner: it gives each one’s median in every category they share, so you can see where each wins and by how much. Prices are from the last collection and change; catalogue and certification change far less.
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Category by category
Each store’s median, in its unit
| Category | Amazon | Holland & Barrett | Difference |
|---|---|---|---|
| Turmeric71 products from Amazon and 4 from Holland & Barrett. | €0.158/capsule-29 % vs market | €0.359/capsule+62 % vs market | 127 %cheaper: Amazon |
| Glucosamine and chondroitin57 products from Amazon and 4 from Holland & Barrett. | €0.193/capsule-13 % vs market | €0.405/capsule+82 % vs market | 110 %cheaper: Amazon |
| Magnesium80 products from Amazon and 5 from Holland & Barrett. | €0.110/capsule-9 % vs market | €0.170/capsule+40 % vs market | 55 %cheaper: Amazon |
| Multivitamins57 products from Amazon and 6 from Holland & Barrett. | €0.167/capsule-13 % vs market | €0.359/capsule+88 % vs market | 115 %cheaper: Amazon |
| Omega 361 products from Amazon and 7 from Holland & Barrett. | €0.200/capsule-12 % vs market | €0.341/capsule+50 % vs market | 71 %cheaper: Amazon |
| Vitamin C65 products from Amazon and 16 from Holland & Barrett. See the full head to head. | €0.124/capsule-21 % vs market | €0.299/capsule+92 % vs market | 141 %cheaper: Amazon |
| Vitamin D71 products from Amazon and 11 from Holland & Barrett. | €0.105/capsule-18 % vs market | €0.237/capsule+85 % vs market | 126 %cheaper: Amazon |
| Zinc35 products from Amazon and 9 from Holland & Barrett. | €0.166/capsule+4 % vs market | €0.150/capsule-6 % vs market | 11 %cheaper: Holland & Barrett |
The median is not the price you will pay. It is the midpoint of that store’s catalogue in that category: it tells you where to start looking, not what to buy. That is what each category table is for, where the specific row counts.
Both stores, figure by figure
What is not today’s price
| Figure | Amazon | Holland & Barrett |
|---|---|---|
| Price indexMedian distance from the market median in the categories where it has three products or more. Negative is cheap. | -6 % | +61 % |
| Categories comparedAcross the whole site, in how many it has enough catalogue to be measured. | 30 | 12 |
| Products comparedThe ones this site collects from that store, not its whole catalogue. | 1600 | 96 |
| Brands in the catalogueA single brand means own brand (no manufacturer margin); many means reselling. | 466 | 9 |
| With lab reportLevel 3 or 4: testing a batch costs money and is passed on in the price. | 3 of 1600 | 0 of 96 |
| Product pages declaring additivesAn additive takes up grams that are not active ingredient and is cheaper than it. | 0 % | 69 % |
Questions about Amazon and Holland & Barrett
Answered with the data on this page
- Amazon or Holland & Barrett?
- Of the 8 categories both sell, Amazon has the lower median in 7 and Holland & Barrett in 1. Across the whole catalogue, Amazon sits 6 % below the market median and Holland & Barrett 61 % above. Price is not everything: Amazon publishes lab reports on 3 products and Holland & Barrett on 0.
- In which categories does each one win?
- Amazon is cheaper in turmeric, glucosamine and chondroitin, magnesium, multivitamins, omega 3, vitamin c, vitamin d. Holland & Barrett is cheaper in zinc. These are medians of each catalogue in each category’s unit, with prices from October 15, 2026.
- Which catalogue is bigger?
- Amazon has 1600 products compared here across 30 categories and Holland & Barrett 96 across 22. Amazon spreads its catalogue across 466 brands and Holland & Barrett across 9: a store selling its own brand skips the manufacturer’s margin, a reseller pays it and in exchange carries brands the other does not.
Keep comparing
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