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Store against store · data from
iO.GENIX or Myprotein: which is cheaper across 6 categories
iO.GENIX15Myproteinacross 6 categories both of them sell
The short answer. Of the 6 categories both sell, iO.GENIX has the lower median in 1 and Myprotein in 5. Across the whole catalogue, Myprotein sits 1 % below the market median and iO.GENIX 9 % above.
No store is cheap at everything. This page does not name a winner: it gives each one’s median in every category they share, so you can see where each wins and by how much. Prices are from the last collection and change; catalogue and certification change far less.
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Category by category
Each store’s median, in its unit
| Category | iO.GENIX | Myprotein | Difference |
|---|---|---|---|
| BCAA3 products from iO.GENIX and 4 from Myprotein. | €55.72/kg-7 % vs market | €59.98/kg0 % vs market | 8 %cheaper: iO.GENIX |
| Collagen3 products from iO.GENIX and 9 from Myprotein. | €87.06/kg+45 % vs market | €83.28/kg+39 % vs market | 5 %cheaper: Myprotein |
| Creatine4 products from iO.GENIX and 9 from Myprotein. | €63.14/kg+6 % vs market | €49.90/kg-16 % vs market | 27 %cheaper: Myprotein |
| Pre-workouts3 products from iO.GENIX and 10 from Myprotein. | €84.16/kg+20 % vs market | €38.32/kg-45 % vs market | 120 %cheaper: Myprotein |
| Whey protein isolate4 products from iO.GENIX and 47 from Myprotein. | €65.05/kg+9 % vs market | €62.49/kg+4 % vs market | 4 %cheaper: Myprotein |
| Whey protein (concentrate)6 products from iO.GENIX and 63 from Myprotein. | €50.81/kg+13 % vs market | €44.75/kg-1 % vs market | 14 %cheaper: Myprotein |
The median is not the price you will pay. It is the midpoint of that store’s catalogue in that category: it tells you where to start looking, not what to buy. That is what each category table is for, where the specific row counts.
Both stores, figure by figure
What is not today’s price
| Figure | iO.GENIX | Myprotein |
|---|---|---|
| Price indexMedian distance from the market median in the categories where it has three products or more. Negative is cheap. | +9 % | -1 % |
| Categories comparedAcross the whole site, in how many it has enough catalogue to be measured. | 8 | 12 |
| Products comparedThe ones this site collects from that store, not its whole catalogue. | 49 | 196 |
| Brands in the catalogueA single brand means own brand (no manufacturer margin); many means reselling. | 1 | 3 |
| With lab reportLevel 3 or 4: testing a batch costs money and is passed on in the price. | 0 of 49 | 3 of 196 |
| Product pages declaring additivesAn additive takes up grams that are not active ingredient and is cheaper than it. | 0 % | 74 % |
Questions about iO.GENIX and Myprotein
Answered with the data on this page
- iO.GENIX or Myprotein?
- Of the 6 categories both sell, iO.GENIX has the lower median in 1 and Myprotein in 5. Across the whole catalogue, Myprotein sits 1 % below the market median and iO.GENIX 9 % above. Price is not everything: iO.GENIX publishes lab reports on 0 products and Myprotein on 3.
- In which categories does each one win?
- iO.GENIX is cheaper in bcaa. Myprotein is cheaper in collagen, creatine, pre-workouts, whey protein isolate, whey protein (concentrate). These are medians of each catalogue in each category’s unit, with prices from October 15, 2026.
- Which catalogue is bigger?
- iO.GENIX has 49 products compared here across 23 categories and Myprotein 196 across 22. iO.GENIX sells only its own brand and Myprotein across 3: a store selling its own brand skips the manufacturer’s margin, a reseller pays it and in exchange carries brands the other does not.
Keep comparing
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