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The best vitamin D from Holland & Barrett: 11 products by price per capsule

The short answer. Of the 11 products that pass this filter, the highest scoring is Holland & Barrett Ácido Fólico 400 µg y Vitamina D3 - 90 Comprimidos from Holland & Barrett: €0.144/capsule and verification level 1 out of 4. The cheapest per capsule is Holland & Barrett Vitamina D 400 I.U. - 240 Tabletas 120 Tablets from Holland & Barrett, at €0.037/capsule. The selection runs from €0.037/capsule to €0.560/capsule, with a median of €0.237/capsule.

The 11 vitamin D products sold by Holland & Barrett, scored with the same score as the rest of the site. Its median is €0.237/capsule, 85 % above the median of the 12 stores compared (€0.128/capsule).

† Some links are affiliate links — they do not change the ranking

Some store links are affiliate links: if you buy through them, this site may earn a commission at no extra cost to you. It changes nothing in the ranking: the score is computed beforehand and without reading those links, and products with no affiliate programme appear exactly the same. How it is calculated.

The three that stand out

Cheapest per 1,000 IU and best value for money

Holland & Barrett Vitamina D 4000 UI 100ug - 120 Comprimidos

€0.237/capsuleNo third-party seal

€0.059 per 1,000 IU: the cheapest of those that meet the category's requirements and are not underdosed.

Score 51 out of 100: the highest mark, with 35 % of the weight on price per capsule.

At Holland & Barrett · see how its score breaks down

The full selection

11

products compared

from €0.037 to €0.560

per capsule

0

at verified level 4

Filter and sort
Only
Products sorted by score (recommended)
#ProductStore
01Holland & Barrett+€4.99 delivery€12.99€0.144 /capsule52
02Holland & Barrett+€4.99 delivery€28.49€0.237 /capsule€0.059 /1,000 IU51
03Holland & Barrett+€4.99 delivery€24.99€0.208 /capsule€0.069 /1,000 IU50
04
Holland & Barrett Vitamina D 400 I.U. - 240 Tabletas 120 Tablets · 2/2 requirements
Holland & Barrett+€4.99 delivery€8.99€0.037 /capsule€0.094 /1,000 IU50
05Holland & Barrett+€4.99 delivery€24.99€0.278 /capsule€0.093 /1,000 IU50
06
Solgar Vitamina D3 1000 UI - 100 Cápsulas Blandas · 2/2 requirements
Holland & Barrett+€4.99 delivery€23.99€0.240 /capsule€0.240 /1,000 IU49
07Holland & Barrettfree delivery€35.99€0.360 /capsule€0.164 /1,000 IU49
08Holland & Barrett+€4.99 delivery€7.99€0.089 /capsule€0.222 /1,000 IU49
09Holland & Barrett+€4.99 delivery€27.99€0.560 /capsule€0.255 /1,000 IU48
10Holland & Barrett+€4.99 delivery€7.99€0.400 /capsule€0.400 /1,000 IU47

11 products in this table

Why one is cheaper than the other

Factor by factor, with both stores’ data

Holland & Barrett costs 90 % more per capsule than All other stores (€0.237/capsule against €0.125/capsule, medians of both catalogues). That difference does not come out of nowhere. These are the data that explain it, with each store’s figure alongside: capsules per pack (median), different brands in the catalogue, products with declared additives.

Where the price difference between Holland & Barrett and All other stores for vitamin D comes from
FactorHolland & BarrettAll other stores
Capsules per pack (median)All other stores sells bigger packs, and a big pack spreads the same tub, the same label and the same shipping over more capsules. Part of the price gap per capsule is this and not a discount: comparing one store’s small pack with the other’s large one inflates the gap.100 caps.120 caps.
Different brands in the catalogueHolland & Barrett mostly sells one brand, Holland & Barrett: 73 % of its catalogue in this category. All other stores spreads its own across 55 brands. A store selling its own brand skips the manufacturer’s margin and can cut the price without touching the formula; a reseller pays that margin and passes it on, and in exchange carries brands the other does not sell.2 (73 % Holland & Barrett)55 (29 % Desconocida)
Products with declared additivesWhat the pages of both declare: anti-caking agents, colourings, artificial sweeteners. An additive is not fraud, but it takes up grams that are not active ingredient and is cheaper than the active ingredient: where more additive is declared, the price per capsule drops without the product being better.91 %1 %

None of these factors is an accusation. They are medians of what each store publishes on its pages on the day prices were collected: where a page does not declare a figure, that store does not count in that row instead of counting as a zero. A specific product can contradict its store’s median, and that is what the full table is for. How all of this is calculated.

This is a filter, not another ranking. The score that sorts this table is exactly the same as in the full vitamin D comparison: the only thing removed here is the products that do not meet the criterion above. How it is calculated.

Questions about this vitamin D selection

Answered with the data on this page

Which is the best vitamin D in this selection?
Holland & Barrett Ácido Fólico 400 µg y Vitamina D3 - 90 Comprimidos from Holland & Barrett, with 52 points out of 100 at €0.144/capsule. The 11 vitamin D products sold by Holland & Barrett, scored with the same score as the rest of the site. Its median is €0.237/capsule, 85 % above the median of the 12 stores compared (€0.128/capsule).
Which is the cheapest per capsule?
Holland & Barrett Vitamina D 400 I.U. - 240 Tabletas 120 Tablets from Holland & Barrett, at €0.037/capsule (240 capsules pack for €8.99). It is at verification level 1 out of 4: price is only 35 % of the mark.
How was this selection made?
The 11 vitamin D products sold by Holland & Barrett, scored with the same score as the rest of the site. Its median is €0.237/capsule, 85 % above the median of the 12 stores compared (€0.128/capsule). The order within the table is the usual score: 35 % price per capsule against the cheapest in the category, 35 % verifiable quality (certification, purity and additives), 20 % the category's own requirements and 10 % the buyers' rating at the store. Affiliate links do not enter the calculation. Prices collected on October 15, 2026.

Other ways to look at vitamin D

Same dataset, another question